Author: Betty Matharu

The Danger of the “Lord, Lord” Marketplace: Beyond Kingdom Washing

The Danger of the “Lord, Lord” Marketplace: Beyond Kingdom Washing

In the modern marketplace, a new and subtle trend has emerged. It’s called “Kingdom Washing.” Much like “greenwashing”—where companies use environmental slogans to mask unsustainable practices—Kingdom Washing occurs when a business or leader adopts spiritual language, Christian symbols, and “Kingdom” branding to gain trust, all while bypassing the actual ethical standards of the King they […]

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